Effective Ways To Promote Your Online Business

In this article I am going to give you a list of effective ways that you can use to promote your business. I recommend that you try a few of them and test your results to see which ones are performing well for you in your particular niche.

Content marketing

I believe that writing content and distributing it online to high traffic websites and your own website is a very good way to promote your online business.

By writing content you are enabling people to understand more about your business and more importantly more about you as a person and whether you are the kind of person that they would be happy doing business with.

Here are a list of sites that you can add content to

  • Blogs about your niche
  • Squidoo lens
  • hub pages
  • article directories
  • Facebook
  • forums in your niche

Content Leverage

You can also turn your written content into a slide presentation and use videos to promote your business.

Turn your content into a PDF and upload it to PDF sharing sites.

You can also turn your articles into an audio with you talking through the article and upload it to podcasting sites.

This is the great benefit of using content to promote your business. You are able to leverage it and reuse it in different formats.

Social bookmarking

To increase your visibility it is very easy to bookmark the content that you have written. I would recommend only using a few bookmarking sites as this is what Google recommend. StumbleUpon, Digg and Reddit all have high traffic.

Social media

Again I would use social media to make people aware of content that you have written. The best one for this is twitter as it enables you to write a quick update message for your content. Google+ and LinkedIn are also very good places to increase your visibility.

Make sure that you get involved in groups or follow people who have similar interests as your business.


There are plenty more places online that you can use to spread the word about your business but it is important that you only try a few sources at a time. This is because it becomes very hard to test and to track where the majority of your visits are coming from and this is a critical part of your business if you are going to optimise and become highly effective.