In this article I am going to give you a list of effective ways that you can use to promote your business. I recommend that you try a few of them and test your results to see which ones are performing well for you in your particular niche.

Content marketing

I believe that writing content and distributing it online to high traffic websites and your own website is a very good way to promote your online business.

By writing content you are enabling people to understand more about your business and more importantly more about you as a person and whether you are the kind of person that they would be happy doing business with.

Here are a list of sites that you can add content to

• Blogs about your niche
• Squidoo lens
• hub pages
• article directories
• Facebook
• forums in your niche

Content Leverage

You can also turn your written content into a slide presentation and use videos to promote your business.

Turn your content into a PDF and upload it to PDF sharing sites.

You can also turn your articles into an audio with you talking through the article and upload it to podcasting sites.

This is the great benefit of using content to promote your business. You are able to leverage it and reuse it in different formats.

Social bookmarking

To increase your visibility it is very easy to bookmark the content that you have written. I would recommend only using a few bookmarking sites as this is what Google recommend. StumbleUpon, Digg and Reddit all have high traffic.

Social media

Again I would use social media to make people aware of content that you have written. The best one for this is twitter as it enables you to write a quick update message for your content. Google+ and LinkedIn are also very good places to increase your visibility.

Make sure that you get involved in groups or follow people who have similar interests as your business.

Testing

There are plenty more places online that you can use to spread the word about your business but it is important that you only try a few sources at a time. This is because it becomes very hard to test and to track where the majority of your visits are coming from and this is a critical part of your business if you are going to optimise and become highly effective.

With all the new online business opportunities comes the advent of search engine optimization strategies. With the ever changing landscape off businesses today, the marketing for any business could change overnight without a moment’s notice. This is where it is of the utmost importance to have a talented management team or manager that is able to detect those changes in the marketplace and make the necessary adjustment to operate within the new market.

Businesses of today need the talents of a management team or manager that can think outside the box and is fast on their feet. Without this ability to change when the market changes, a business will no doubt dwindle down to nothing.

There are many business and marketing trends that have evolved over the last century and many of the businesses have changed the example of how business is conducted today. One of the newest ways on how to conduct business is the advent of Internet marketing, which has made the most radical and extensive changes that have made nearly every business to adapt to the changes or face a slow process of losing a great deal of business or closing their doors.

In the beginning of the Internet, the business world failed to recognize the great potential the Internet would provide for them and their businesses, but in the last decade or so, it has become more obvious that the power of the Internet and their need to step-up to the plate and participate in this marketplace.

When a business enters a new marketing landscape, they must learn the newest tools and strategies to be able to compete in the new environment that has evolved on the Internet. Learning to market to other countries, has opened a whole new world of money making opportunities.

Along with the newest marketing strategies comes the new acronyms to denote their function, we can now add to the business dictionary, “SEO”, if you spend any time at all on the Internet marketing landscape at all, you will hear about “SEO” or search engine optimization.

A business that learns the newest SEO strategies can literally take control of their marketing niche. In this highly competitive field off Internet marketing, you have to use all the tools that are available, in order to just stay up with your competition.

Just like the conventional businesses, to successful with their particular market, so it is with the Internet marketing business, you must use advertising, have all kinds of promotional campaigns, along with great customer service, that will multiply your business many times over.

It is imperative that a business has their own conventional website or blog that prospective customers come to make their purchase of your products or services. In order to send prospective buyer to your blog, you can start by using search engine optimization strategies such as posting fresh content on your blog. Article marketing is a great way to bring people to your site.

When your prospective customer make a search on Google or any other search engine for your product or service you want your page to come up first page of the selections that the search engines comes up with.

By learning the search engine optimization strategies of article marketing,social branding, attraction marketing, email marketing and video marketing, etc, you will have the opportunity to develop your new online business opportunity.